About The Author

Vincent P. Barabba is the Chairman of the Market Insight Corporation, a firm that provides free and unbiased product recommendations to the general public – MyProductAdvisor.com. The advisor provides consumers with a customized, ranked, short list of the products that are right for them, based on the product characteristics that are most important to them. Unlike product filtering sites, MyProductAdvisor.com's methodology uses mathematics and logic to find the best recommendations, so the resulting recommendations are never overly inclusive or exclusive.

Prior to his current position he was General Manager of Corporate Strategy and Knowledge Development at General Motors until 2003. He led the team that developed the process and worked closely with GM's senior executives and other top managers in helping them plan the company's major change in strategic direction beginning in the early 1990s.

Previously he held similar assignments at Xerox and Kodak, and he has served twice as director of the U.S. Bureau of the Census, the only person to have been appointed to that position by U.S. Presidents from different political parties. Additionally, he serves as Chairman of the Internet Home Alliance the Synthesis Alliance and is a fellow of the Diamond Cluster and a strategic advisor to Synecta ltd.

Prior to writing Surviving Transformation, he has authored Meeting of the Minds , and co-authored of Hearing the Voice of the Market and Decision Making Amid Turbulence, the Story of the 1980 Census .

Mr. Barabba is the co-founder of Decision Making Information, now the Wirthlin Group. He has served as U.S. Representative to the Population Commission of the United Nations and is the past president and a fellow of the American Statistical Association and is an elected member of the International Statistical Institute. He also served on the Board of Directors for the Marketing Science Institute, National Opinion Research Center of the University of Chicago , and the American Institutes of Research as well as chairman of the National Research Council Panel to review the statistical program of the National Center for Education Statistics.

As recognition of his performance in the private and public sectors, Mr. Barabba received the Charles Coolidge Parlin Award from the American Marketing Association and the Certificate of Distinguished Service for Contribution to the Federal Statistical System from the Office of Management and Budget. He is also the recipient of a Permanent Honorary Membership in the National Computer Graphics Association.